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Stay-tuned for what's NXT


Our 2020 online event was so successful,
that NRF NXT is permanently moving to
a virtual format! Check back for
updates on when we will be
hosting NRF NXT 2021.


An event like no other in the industry

NRF NXT gives retail ecommerce and marketing leaders new insights to propel their business into the future. But don't take our word for it, see what attendees have to say.

2020 Featured Speaker

Brian Berner

Head of N.A. Advertising Sales, Spotify

Join Brian Berner to learn about Gen Z’s streaming habits, Spotify's leadership as the world's largest audio streaming platform and the opportunity for retail marketers on the platform.

Learn More


2019 Takeaways

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Expand your network like never before

NRF NXT 2019 brought together 350 of the brightest minds in digital retail. Offering numerous networking opportunities, NRF NXT gave attendees the ability to easily connect with peers and build strong partnerships.

See the 2019 Recap



Decoding the personalization paradox

Produced jointly by GfK and the National Retail Federation, the white paper, "Decoding the Personalization Paradox", helps retailers and brands apply personalization at scale. Download* the report to learn more about consumers’ needs, desires and concerns about targeting and personalization and how marketers can use this information to guide smarter decision-making as they ramp up one-to-one marketing.

*A MyNRF account is required to download this report. Don't have an account? Create one for free.


2020 ALL ACCESS Speakers

  • Ambassadors and word of mouth!

    Mario’s influencer program, H&M League, aims to build long-term relationships with a diverse group of social influencers.

    Brand ambassador is a much better definition than influencer — someone to speak about your brand on a consistent basis and a true advocate.
    Mario Moreno
    Head of Marketing
    H&M USA
  • Why 70% of IT initiatives fail:
    How to craft a winning omni-channel strategy

    During Lockie's time at UNTUCKit, she has used failure as a steppingstone to success.

    Fail fast. Fail often. That's progress. That's what we want to do.
    Lockie Andrews
    Chief Digital Officer


Participating Companies

Abercrombie & Fitch Co. • Ace Hardware Corporation • Ahold Delhaize / Retail Business Services • ALDO Group, Inc. • •, Inc. • Amtel - T Mobile • Army & Air Force Exchange Service (AAFES) • Art Supply Network • Barnes & Noble, Inc. • Bath & Body Works • Big Lots Stores, Inc. • BJ’s Wholesale Club, Inc. • Bollman Hat Company • Brooks Brothers Group, Inc. • Caleres • Calvin Klein, Inc. • Catherine Frandsen & Co. Inc. • Chico’s FAS Inc. • Clarks Americas, Inc. • Coast Guard Exchange System (CGES) • Cole Haan • Coppel S.A. de C.V. • Cornerstone Brands, Inc. • Cox Communications • Curvgroup (DBA KeySmart) • Custom Ink • Dick’s Sporting Goods Inc. • Distroller USA • Dollar Tree Inc • DOLLS KILL • Doria International Inc. • Drybar • eBags • Fabletics • Fair Indigo • Fast Retailing Co., Ltd. • FHC (Fields Holding Company) • FindKeep.Love • Floor & Decor • FULLBEAUTY Brands • Gap Inc. • Genesco Inc. • Gibbons Company, Limited • Glassons • Green Growth Brands • H&M • Half Price Books • Harvey Norman Holdings Limited • Hibbett Sports, Inc. • Hornblower Cruises & Events • Hy-Vee, Inc. • Inspire Brands, Inc. • J.C. Penney Company, Inc. • Jewelry Television • Kaiser Permanente Vision Essentials • Kroger Co. • Lands’ End • La-Z-Boy Incorporated • Lenox Corporation • Levi Strauss & Co. • Lilly Pulitzer • Little Caesar Enterprises, Inc • Living Spaces Furniture • Lowe’s Companies, Inc. • Macy’s, Inc. • Marolina Outdoor, Inc. • Michaels Stores, Inc. • MidOcean Partners • Modell’s Sporting Goods • Murdoch’s Ranch & Home Supply • Newell Brands • newsXpress • NRF Board • Oriental Trading Company, Inc. • Inc. • Particle • PCA SKIN • Peapod LLC • Plow & Hearth • PopSockets • Premier Sports & Spirit • Project Service LLC • Purchasing Power • Purdys Chocolatier • PureFormulas • QuikTrip Corporation • Qurate Retail Inc. • QVC/HSN • Receptra Naturals • REI • Resident • Rocking Shirts • Rooms To Go Inc. • Rothy’s • Royal Caribbean Cruises Ltd. • SAATVA Mattress • Saje Natural Wellness • Samsung C&T (Fashion Division) • Sephora USA Inc. • Serta • Shout! Factory • Shutterfly Inc. • Signet Jewelers • Skechers USA Inc • Smart & Final • Spencer Spirit Holdings, Inc. • Starbucks Coffee Company • Stellar Partners, Inc. • Swiss Farms Stores • Target Corporation • TechStyle Fashion Group • Teleflora • TENDAM • The Estee Lauder Companies Inc. • The Finish Line Inc. • The Home Depot, Inc. • The Neiman Marcus Group Inc. • The Orvis Company, Inc. • Tiffany & Co. • T-Mobile • Tommy Bahama, Inc. • Torrid • Tory Burch LLC • Total Wine & More • Tottus Peru • Tractor Supply Company • Trek Bicycle Corporation • True Value Company • TW Metals LLC • Ulta Beauty • UNTUCKit • Vera Bradley Designs, Inc. • Verizon Wireless • VITAMIN SHOPPE • zulily, Inc.


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