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Understanding the brain science of customers — awareness of drivers such as relationship, story, play and ritual — allows shopping experiences to be relevant, engaging and deeply satisfying. But today’s retail and hospitality landscape also begs for digital placemaking, with opportunities for digitally enabled guests to create content, tell stories and truly connect. David Kepron’s mindset on retail design, merchandising and placemaking has been informed by 25 years as architect, artist and educator....
Visionary keynotes from industry leaders will provide context around why a topic matters, specifically now. Keynote sessions will seek to inspire action and excellence....
In this keynote session, tech entrepreneur Magdalena Yesil will share insights and stories from her 40+ years investing in some of Silicon Valley's top companies, including the successes and setbacks that happened along the way. Ms. Yesil will walk you through the journey of Salesforce, the company that pioneered the cloud-based, software-as-a-service model, where she served as a founding board member and original investor. When Salesforce started, very few people wanted to take a chance on such a disruptive and different business model....
Event Info
Speakers
David Kepron is a Vice President of Design within the Global Design Strategies department at Marriott International. His focus is on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which includes: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels.Kepron brings 20 years of retail design expertise to the making of meaningful customer connections at hotel properties around the globe....
Ben is VP of Customer Personalization for Inspire Brands; a multi-brand restaurant company with a portfolio of more than 8.4K Arby’s, Buffalo Wild Wings, Sonic Drive-In, and Rusty Taco locations worldwide. Ben’s teams lead the development, implementation, and ongoing optimization of digital platforms, 1:1 marketing, loyalty programs, gift card/payment programs, CRM, and customer analytics in support of the Inspire’ brands....
Neena Vicente is the AVP of Global eCommerce at Celebrity Cruises, Inc. She has held various leadership roles during her 20+ years in the travel industry and has been frequently recognized as a customer obsessed, fact-based marketer and technology leader who drives transformative results including never before seen increase in market share, booked positions and average order value, since leading the Celebrity digital team in 2017....