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Sessions
Understanding the brain science of customers — awareness of drivers such as relationship, story, play and ritual — allows shopping experiences to be relevant, engaging and deeply satisfying. But today’s retail and hospitality landscape also begs for digital placemaking, with opportunities for digitally enabled guests to create content, tell stories and truly connect. David Kepron’s mindset on retail design, merchandising and placemaking has been informed by 25 years as architect, artist and educator....
Visionary keynotes from industry leaders will provide context around why a topic matters, specifically now. Keynote sessions will seek to inspire action and excellence....
In this keynote session, tech entrepreneur Magdalena Yesil will share insights and stories from her 40+ years investing in some of Silicon Valley's top companies, including the successes and setbacks that happened along the way. Ms. Yesil will walk you through the journey of Salesforce, the company that pioneered the cloud-based, software-as-a-service model, where she served as a founding board member and original investor. When Salesforce started, very few people wanted to take a chance on such a disruptive and different business model....
A lot has changed in the platform space in the last few years. Some feel traditional enterprise solutions have lost traction, many brands are pivoting to smaller/younger offerings, there are many new providers. Preferred technology stacks have changed, and are evolving faster than ever before. There is an alphabet soup of terms (Headless, Microservices, Serverless, PWA, Responsive, Native) with seemingly conflicting definitions. Join Jason “Retailgeek” Goldberg to explore the future of platforms and get some practical advice about how to evaluate and make your own decisions....
Case Studies will take a closer look at specific, hyper-relevant facets of that topic through brand-specific examples of success and failure....
In retail, “experience” continues to morph from verb to noun. Customers are looking for retail engagement, brand interaction and immersive encounters in ever-expanding ways. How are retailers answering the call and creating the right experience for each guest? Gather for an informal give-and-take to explore:
How have generational expectations shifted, and what does Gen Z really want?
How have devices and digital brand interactions transformed guest expectations?...
Google’s recent announcement that it would soon block third-party cookies has significant implications for marketers and adtech alike....
Actionable segmentation goes far beyond asking questions and naming personas. When market segments are actionable, practical value is the result. But what does it take to truly understand what customers want at a granular level?...
Deep Dives or tactic presentations will take place on Wednesday and Thursday and will be discussions on specific topics. Attendees will be given a series of tactically oriented how-to presentations and the opportunity to both organically network with like-minded peers and to ask experts specific questions about implementation through expert led roundtables....
As consumers increasingly make purchase decisions based on environmental and social impact, fast fashion is a target of concern. Leading global fast-fashion retailer H&M is meeting the challenges head-on, pledging to be climate positive by 2040. What can others learn from the company and the industry?...