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2019 Agenda

Monday, July 22

10:30 - 12:30pm

10:30 - 12:30pm 231
Open to NRF Council Members only.

12:30 - 3:30pm

12:30 - 3:30pm 231
Open to NRF Council Members only.

4:00 - 4:30pm

4:00 - 4:30pm 211
With the pace of change accelerating at an unprecedented rate, retailers have a massive opportunity to realize a different and positive future. Learn how to create new business models for success based on Pascal Finette’s latest... learn more
Pascal Finette
Co-Founder
radical Ventures LLC

4:30 - 4:50pm

4:30 - 4:50pm 226
Retail brands can reap the benefits of data-driven techniques to reach new customers directly, test new products and help create passionate brand fans without a dedicated team of engineers. Discover how Zulily leveraged proprietary data... learn more
Brian Doherty
Manager, Media and Partnerships
Zulily, LLC
@Zulily

4:50 - 5:50pm

4:50 - 5:50pm 221
Brian Doherty, head of partnerships at Zulily, will share strategies for brands who want to dip their toes into cutting-edge martech techniques while still capitalizing on their brand’s strengths — all at scale and within... learn more
Brian Doherty
Manager, Media and Partnerships
Zulily, LLC
@Zulily

6:00 - 8:00pm

6:00 - 8:00pm 156
Start the show off right with Vegas vibes, live music, award-winning cocktails and hors d'oeuvres at Libertine Social. Located inside Mandalay Bay, this next-generation gastropub is the perfect place to build your network.

Tuesday, July 23

8:00 - 8:30am

8:00 - 8:30am 156
Rise and shine, it’s coffee time! Grab a bite and fuel up for a big day of digital retail insights.

8:30 - 9:00am

8:30 - 9:00am 211
Carrie Bienkowski joined Peapod, one of America’s largest online grocery companies, as their first Chief Marketing Officer in 2014. She inherited a business that was underleveraging its first party data and has significant... learn more
Carrie Bienkowski
Chief Marketing Officer
Peapod LLC
@PeapodDelivers
Thomas Parkinson
Co-Founder, Peapod and Innovation Champion, Peapod Digital Labs
Peapod LLC
@parkypod

9:00 - 9:20am

9:00 - 9:20am 226
With ever-increasing media costs, better targeting and analysis is the best plan of attack. Facebook went up more than 100 percent last year… Find the answer by processing your data quickly to build predictive models.
Vic Drabicky
Founder and CEO
January Digital

9:20 - 9:40am

9:20 - 9:40am 226
Learn how a highly-personalized and tiered loyalty program is the way of the future for DSW Inc. (Designer Brands) making every member feel like a VIP when they shop.
Julie Roy
VP, CRM, Digital, and Customer Insights & Analytics
DSW Inc.
@DSW
Brian Seewald
SVP, Customer Experience & Operations
DSW Inc.
@beez444

9:40 - 10:00am

9:40 - 10:00am 226
Case studies are 20 minute presentations focusing on one facet of an event theme. Presented on the keynote stage, these sessions will feature brand-specific examples applicable to industry professionals in marketing, data and analytics,... learn more
Mike Carmody
Director of Paid Search
Saatva Mattress
@SaatvaMattress
Jason Roussos
Senior Vice President, Strategy
Adlucent

10:00 - 11:00am

10:00 - 11:00am 156
Recharge your phone, body and mind! Grab a seat at one of our charging bars for snacks, drinks and expert-led discussions about how to solve your most pressing digital dilemmas.

11:00 - 12:30pm

11:00 - 12:30pm 221
Attendees will have a choice of three Deep Dives running concurrently. These sessions are comprised of short, highly tactical presentations followed by roundtable discussions. The presentations are designed to provide actionable solutions... learn more
Mike Carmody
Director of Paid Search
Saatva Mattress
@SaatvaMattress
Jason Roussos
Senior Vice President, Strategy
Adlucent
11:00 - 12:30pm 221
Attendees will have a choice of three Deep Dives running concurrently. These sessions are comprised of short, highly tactical presentations followed by roundtable discussions. The presentations are designed to provide actionable solutions... learn more
Ali Shira
Digital Marketing Manager
Pier 1 Imports
11:00 - 12:30pm 221
Andrew Krebs-Smith
CEO and Founder
Social Fulcrum
@AndrewKS

12:30 - 1:45pm

12:30 - 1:45pm 156
Enjoy lunch and catch up with old (and new) friends at Charlie Palmer Steak, located right in the lobby of The Four Seasons.

1:45 - 2:30pm

1:45 - 2:30pm 211

2:30 - 2:50pm

2:30 - 2:50pm 226
Learn how Timbuk2 has evolved its lifetime warranty to be more sustainable.
Mike Earl
Head of Omni Channel
Timbuk2

2:50 - 3:10pm

2:50 - 3:10pm 226
Case studies are 20 minute presentations focusing on one facet of an event theme. Presented on the keynote stage, these sessions will feature brand-specific examples applicable to industry professionals in marketing, data and analytics,... learn more
Matt Gehring
VP, Growth
Rothy's

3:00 - 5:30pm

3:00 - 5:30pm 231
Open to NRF Council Members only.

3:10 - 3:30pm

3:10 - 3:30pm 226
Case studies are 20 minute presentations focusing on one facet of an event theme. Presented on the keynote stage, these sessions will feature brand-specific examples applicable to industry professionals in marketing, data and analytics,... learn more

3:30 - 4:30pm

3:30 - 4:30pm 156
Recharge your phone, body and mind! Grab a seat at one of our charging bars for snacks, drinks and expert-led discussions about how to solve your most pressing digital dilemmas.

4:30 - 5:30pm

4:30 - 5:30pm 221
Attendees will have a choice of three Deep Dives running concurrently. These sessions are comprised of short, highly tactical presentations followed by roundtable discussions. The presentations are designed to provide actionable solutions... learn more
4:30 - 5:30pm 221
Timbuk2 will share how they use technology to drive service initiatives across multiple channels and regions.
Mike Earl
Head of Omni Channel
Timbuk2

4:30 - 5:30pm

4:30 - 5:30pm 226
Take a sneak peek at NRF’s members-only original research findings with one of the world’s largest research companies.

5:30 - 7:00pm

5:30 - 7:00pm 156
Discuss the day’s learnings and enjoy the chill vibe with specialty cocktails, hors d'oeuvres and Vegas-inspired pop-up experiences.

Wednesday, July 24

8:00 - 8:30am

8:00 - 8:30am 156
Grab some coffee and a bite to eat before going out and changing the face of retail.

8:30 - 9:00am

8:30 - 9:00am 211
This session will dissect the Retail Portfolio Strategy, helping you move away from thinking in prototypes to a broader, more inclusive perspective of a brand ecosystem. Take an inside look at how experience design methodology brings a... learn more
Andy Friedlander
Sr. Director, Digital Experience
WD Partners
Lee Peterson
EVP, Brand, Strategy and Design
WD Partners

9:00 - 9:20am

9:00 - 9:20am 226
Find out how Lilly Pulitzer balances legacy with new marketing techniques using digital marketing and more traditional fashion PR efforts.
Michelle Kelly
President
Lilly Pulitzer

9:40 - 10:00am

9:40 - 10:00am 226
JustFab’s approach to identifying and prioritizing cart abandonment as an area of focus and 5 key actionable tests using creative segmentation and personalization across onsite, email and paid media.
Monica Deretich
VP, Marketing and CRM
TechStyle Fashion Group

10:00 - 10:30am

10:00 - 10:30am 221
Through testing, JustFab discovered a number of tactics that worked (and didn’t work) to decrease cart abandonment among its customers. Tests  focused on personalization, email frequency, and scarcity messaging. CRM Manager Erin... learn more
Erin Vitero
CRM Manager
Techstyle Fashion Group

11:00 - 11:30am

11:30 - 12:00pm

11:30 - 12:00pm 156
Before leaving Vegas, indulge in some light fare and last-minute conversations. If you have to catch a flight, grab your lunch to go!