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2019 Agenda

Sunday, July 21

10:00 - 4:00pm

10:00 - 4:00pm 156
Palm Room, Lobby Level
Get VIP treatment when you arrive at NRF NXT! Pick up your event badge and check in to the Four Seasons Hotel in one place Enjoy complimentary drinks and snacks Grab a swag bag Setup the new NRF Events App + create your Matchmaking... learn more

Monday, July 22

10:00 - 6:00pm

10:00 - 6:00pm 156
Palm Room, Lobby Level
Get VIP treatment when you arrive at NRF NXT! Pick up your event badge and check in to the Four Seasons Hotel in one place Enjoy complimentary drinks and snacks Grab a swag bag Setup the new NRF Events App + create your Matchmaking... learn more

10:30 - 12:30pm

10:30 - 12:30pm 231
Palo Verde, Level 2
Open to NRF Council Members only.

12:30 - 3:30pm

12:30 - 3:30pm 231
Desert Willow, Level 2
Open to NRF Council Members only.

4:00 - 4:15pm

4:00 - 4:15pm 211
American Express Stage, Four Seasons Ballroom, Level 2
Jeffrey Rayport sets the stage for the next three days.
Jeffrey Rayport
Faculty
Harvard Business School
@jeffreyrayport

4:15 - 4:45pm

4:15 - 4:45pm 211
American Express Stage, Four Seasons Ballroom, Level 2
With the pace of change accelerating at an unprecedented rate, retailers have a massive opportunity to realize a different and positive future. Learn how to create new business models for success based on Pascal Finette’s latest... learn more
Pascal Finette
Co-Founder
radical Ventures LLC

4:45 - 5:05pm

4:45 - 5:05pm 226
American Express Stage, Four Seasons Ballroom, Level 2
Retail brands can reap the benefits of data-driven techniques to reach new customers directly, test new products and help create passionate brand fans without a dedicated team of engineers. Discover how Zulily leveraged proprietary data... learn more
Brian Doherty
Manager, Media and Partnerships
Zulily, LLC
@Zulily

5:05 - 5:25pm

5:05 - 5:25pm 226
American Express Stage, Four Seasons Ballroom, Level 2
Learn how a highly-personalized and tiered loyalty program is the way of the future for DSW Inc. (Designer Brands) making every member feel like a VIP when they shop.
Julie Roy
VP, CRM, Digital, and Customer Insights & Analytics
DSW Inc.
@DSW
Brian Seewald
SVP, Customer Experience & Operations
DSW Inc.
@beez444

5:25 - 5:45pm

5:25 - 5:45pm 226
American Express Stage, Four Seasons Ballroom, Level 2
Most IT initiatives fail due to inadequate planning, expertise and organizational buy-in. Learn how digital native brands like UNTUCKit have beat the odds and created single views of customer and inventory to enable omni-channel success... learn more
Lockie Andrews
Chief Digital Officer
UNTUCKit
@lockieandrews

5:45 - 6:00pm

5:45 - 6:00pm 211
American Express Stage, Four Seasons Ballroom, Level 2
Audience Q&A with Speakers; Moderated by Jeffrey Rayport
Jeffrey Rayport
Faculty
Harvard Business School
@jeffreyrayport
Moderator
Lockie Andrews
Chief Digital Officer
UNTUCKit
@lockieandrews
Brian Doherty
Manager, Media and Partnerships
Zulily, LLC
@Zulily
Pascal Finette
Co-Founder
radical Ventures LLC
Julie Roy
VP, CRM, Digital, and Customer Insights & Analytics
DSW Inc.
@DSW
Brian Seewald
SVP, Customer Experience & Operations
DSW Inc.
@beez444

6:00 - 8:00pm

6:00 - 8:00pm 156
Libertine Social, Mandalay Bay
Start the show off right with Vegas vibes, live music, award-winning cocktails and hors d'oeuvres at Libertine Social. Located inside Mandalay Bay, this next-generation gastropub is the perfect place to build your network. Photo ID... learn more

Tuesday, July 23

8:00 - 8:30am

8:00 - 8:30am 156
Four Seasons Pre-Function, Level 2
Rise and shine, it’s coffee time! Grab a bite and fuel up for a big day of digital retail insights.

8:30 - 9:00am

8:30 - 9:00am 211
American Express Stage, Four Seasons Ballroom, Level 2
Carrie Bienkowski joined Peapod, one of America’s largest online grocery companies, as their first Chief Marketing Officer in 2014. She inherited a business that was underleveraging its first party data and has significant... learn more
Carrie Bienkowski
Chief Marketing Officer
Peapod LLC
Thomas Parkinson
Co-Founder, Peapod and Innovation Champion, Peapod Digital Labs
Peapod LLC
@parkypod

9:00 - 9:20am

9:00 - 9:20am 226
American Express Stage, Four Seasons Ballroom, Level 2
With ever-increasing media costs, better targeting and analysis is the best plan of attack. Facebook went up more than 100 percent last year… Find the answer by processing your data quickly to build predictive models.
Vic Drabicky
Founder and CEO
January Digital
@JanuaryDigital

9:20 - 9:40am

9:20 - 9:40am 226
American Express Stage, Four Seasons Ballroom, Level 2
Find out how Lilly Pulitzer balances legacy with new marketing techniques using digital marketing and more traditional fashion PR efforts.
Michelle Kelly
President
Lilly Pulitzer

9:40 - 10:00am

9:40 - 10:00am 226
American Express Stage, Four Seasons Ballroom, Level 2
Real world examples in attribution, machine learning and more.
Mike Carmody
Vice President of Marketing
Saatva Mattress
@SaatvaMattress
Jason Roussos
Senior Vice President, Strategy
Adlucent

10:00 - 11:00am

10:00 - 11:00am 156
Four Seasons Pre-Function, Level 2
Recharge you phone, body and mind! Enjoy an array of sweet and salty treats and network with like-minded professionals in one of the sponsor-led discussions focusing on the hottest topics affecting your business. 10:00 - 11:00 AM Topics... learn more

11:00 - 12:30pm

11:00 - 12:30pm 221
American Express Stage, Four Seasons Ballroom, Level 2
All marketers share a common challenge: understanding which marketing activities are actually driving profit and which are wasting spend. From this deep dive, you'll walk away with tactics to build your most accurate media mix model,... learn more
Mike Carmody
Vice President of Marketing
Saatva Mattress
@SaatvaMattress
Jason Roussos
Senior Vice President, Strategy
Adlucent
11:00 - 12:30pm 221
Acacia Ballroom 1, Level 2
Find out how Lilly Pulitzer balances legacy with new marketing techniques using digital marketing and more traditional fashion PR efforts.
Michelle Kelly
President
Lilly Pulitzer
11:00 - 12:30pm 221
Acacia Ballroom 2, Level 2
Consumer expectations are at an all-time high, so delivering a seamless and personalized customer experience is paramount. Join this deep dive session to hear how DICK's Sporting Goods implemented advanced personalization strategies... learn more
Miche Dwenger
Sr. Director, eCommerce Experience
Dick’s Sporting Goods
@michedwenger

12:30 - 1:45pm

12:30 - 1:45pm 156
Charlie Palmer Steak, Lobby Level
Enjoy lunch and catch up with old (and new) friends at Charlie Palmer Steak, located right in the lobby of The Four Seasons.

1:45 - 2:00pm

1:45 - 2:00pm 211
American Express Stage, Four Seasons Ballroom, Level 2
The Spirit of Sam Taylor Award was created in memory of former long-time NRF member and CEO of Oriental Trading Company, Sam Taylor. This award is designed to recognize retail industry leaders in our community who exhibit Sam-like traits... learn more
Peter Cobb
Co-Founder
eBags.com and 6pm.com

2:00 - 2:30pm

2:00 - 2:30pm 211
American Express Stage, Four Seasons Ballroom, Level 2
The beauty of a left-brain, right-brain marketing strategy to give customers the VIP treatment while dominating the retail space.
Sarah Hoffmann
CMO
Drybar
@sarahehoffmann

2:30 - 2:50pm

2:30 - 2:50pm 226
American Express Stage, Four Seasons Ballroom, Level 2
Learn how Facebook lift testing helped Custom Ink prove the incrementality of social media in an omnichannel business and further validate media mix models.
Chris Berejik
Senior Vice President, Marketing
Custom Ink
@chrisberejik

2:50 - 3:10pm

2:50 - 3:10pm 226
American Express Stage, Four Seasons Ballroom, Level 2
In today’s digital landscape, a robust search, display, and social strategy are marketing table stakes. In this session, Rothy’s VP of Growth Matt Gehring will detail how Rothy’s fuels word of mouth by going back to... learn more
Matt Gehring
VP, Growth
Rothy's

3:10 - 3:30pm

3:10 - 3:30pm 226
American Express Stage, Four Seasons Ballroom, Level 2
Case studies are 20 minute presentations focusing on one facet of an event theme. Presented on the keynote stage, these sessions will feature brand-specific examples applicable to industry professionals in marketing, data and analytics,... learn more
Jeffrey Rayport
Faculty
Harvard Business School
@jeffreyrayport
Moderator
Sue Smolenski
DVP, Marketing Strategy
True Value Company

3:30 - 4:30pm

3:30 - 4:30pm 156
Four Seasons Pre-Function, Level 2
Recharge you phone, body and mind! Enjoy an array of sweet and salty treats and network with like-minded professionals in one of the sponsor-led discussions focusing on the hottest topics affecting your business. Choose from these topics... learn more

3:30 - 5:30pm

3:30 - 5:30pm 231
Desert Willow, Level 2
Open to NRF Council Members only.

4:30 - 5:30pm

4:30 - 5:30pm 221
American Express Stage, Four Seasons Ballroom, Level 2
Join us for a fireside chat with Jeffrey Rayport, and 2 Nectar co-founders, Eric Hutchinson & Craig Schmeizer to examine the customer journey and channel marketing in a disruptive category with explosive growth.
Jeffrey Rayport
Faculty
Harvard Business School
@jeffreyrayport
Moderator
Eric Hutchinson
Co-Founder
Resident
Craig Schmeizer
Co-Founder
Resident
4:30 - 5:30pm 221
Acacia Ballroom 1, Level 2
Problem: Each of your paid digital channels claims it drives a specific amount of revenue, but you don't know how much of that revenue would have happened anyway, and how much was truly 'caused' by the ad.  Solution: You... learn more
Noah Freeman
CTO and Co-Founder
Social Fulcrum
Andrew Krebs-Smith
CEO and Founder
Social Fulcrum
4:30 - 5:30pm 221
Acacia Ballroom 2, Level 2
Take a sneak peek at NRF’s members-only original research findings with one of the world’s largest research companies.
Joe Beier
Executive Vice President
GfK Consumer Insights
Rachel Bonsignore
Senior Consultant
GfK Consumer Life

5:30 - 7:00pm

5:30 - 7:00pm 156
Four Seasons Pre-Function, Level 2
Explore all The Four Seasons has to offer with cocktails, hors d'oeuvres and Vegas vibes. And don't miss a one-of-a-kind digital illusionist! UK Magician Keelan Leyser has entertained millions around the world with his own brand... learn more
Keelan Leyser
The Digital Illusionist

Wednesday, July 24

8:00 - 8:30am

8:00 - 8:30am 156
Four Seasons Pre-Function, Level 2
Grab some coffee and a bite to eat before going out and changing the face of retail.

8:30 - 9:00am

8:30 - 9:00am 211
American Express Stage, Four Seasons Ballroom, Level 2
This session will dissect the Retail Portfolio Strategy, helping you move away from thinking in prototypes to a broader, more inclusive perspective of a brand ecosystem. Take an inside look at how experience design methodology brings a... learn more
Andy Friedlander
Sr. Director, Digital Experience
WD Partners
Lee Peterson
EVP, Brand, Strategy and Design
WD Partners

9:00 - 9:20am

9:00 - 9:20am 226
American Express Stage, Four Seasons Ballroom, Level 2
H&M League, an influencer ambassador program that extends with a year long partnership with a group of diverse influencers who are authentic and branded content creators.
Mario Moreno
Head of Marketing
H&M USA
@followmario

9:20 - 9:40am

9:20 - 9:40am 226
American Express Stage, Four Seasons Ballroom, Level 2
JustFab’s approach to identifying and prioritizing cart abandonment as an area of focus and 5 key actionable tests using creative segmentation and personalization across onsite, email and paid media.
Erin Vitero
CRM Manager
Techstyle Fashion Group

9:40 - 10:20am

9:40 - 10:20am 221
American Express Stage, Four Seasons Ballroom, Level 2
Through testing, JustFab discovered a number of tactics that worked (and didn’t work) to decrease cart abandonment among its customers. Tests  focused on personalization, email frequency, and scarcity messaging. CRM Manager Erin... learn more
Erin Vitero
CRM Manager
Techstyle Fashion Group

10:20 - 11:00am

10:20 - 11:00am 221
American Express Stage, Four Seasons Ballroom, Level 2
Listen to heads of ecommerce, customer experience, digital and marketing discuss the ways that their retail organization manages their customer data.
Jeffrey Rayport
Faculty
Harvard Business School
@jeffreyrayport
Moderator
Anne Berger
VP, Corporate Marketing
Hornblower Cruises and Events
Mike Earl
Head of Brand Marketing and Retail
Dolls Kill
Ben Halliwell
VP, Customer Personalization
Inspire Brands

11:00 - 11:30am

11:00 - 11:30am 211
American Express Stage, Four Seasons Ballroom, Level 2
Jeffrey Rayport summarizes NRF NXT 2019 with takeaways.
Jeffrey Rayport
Faculty
Harvard Business School
@jeffreyrayport

11:30 - 12:00pm

11:30 - 12:00pm 156
Four Seasons Pre-Function, Level 2
Before leaving Vegas, indulge in some light fare and last-minute conversations. If you have to catch a flight, grab your lunch to go!