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2020 Agenda

New to NRF NXT? We’re busy building another dynamic program, so check back often to view what's been added to the 2020 agenda.

Tuesday, July 14

10:00 - 6:00pm

10:00 - 6:00pm 251
Get VIP treatment when you arrive at NRF NXT 2020! Enjoy complimentary drinks and snacks and grab a swag bag.

12:00 - 2:00pm

12:00 - 2:00pm 251
This luncheon is not just a time to welcome to your colleagues at NRF NXT 2020 but to say farewell to retail executives at NRFtech 2020.

4:30 - 5:00pm

4:30 - 5:00pm 236
Understanding the brain science of customers — awareness of drivers such as relationship, story, play and ritual — allows shopping experiences to be relevant, engaging and deeply satisfying. But today’s retail and... learn more
David Kepron
VP, Global Design Strategies, Premium Distinctive Brands
Marriott International

5:00 - 5:30pm

5:00 - 5:30pm 236
Visionary keynotes from industry leaders will provide context around why a topic matters, specifically now. Keynote sessions will seek to inspire action and excellence.

5:30 - 7:00pm

5:30 - 7:00pm 251
Start the show off right at this Orange County costal retreat. Enjoy award-winning cocktails and hors d'oeuvres.

Wednesday, July 15

6:00 - 7:30am

6:00 - 7:30am 251
Pre-registration required. Sign-up when you register for NRF NXT or through the dashboard after registration has been completed. Experience the challenge of a high-intensity circuit class (the Boot Camp) outdoors on the beautiful, natural... learn more

6:30 - 7:30am

6:30 - 7:30am 251
Pre-registration required. Sign-up when you register for NRF NXT or through the dashboard after registration has been completed. Start the day with a Vinyasa flow yoga class overlooking the Pacific.

7:00 - 7:30pm

8:00 - 8:30am

8:00 - 8:30am 251
Rise and shine, it’s coffee time! Grab a bite and fuel up for a big day of digital retail insights.

8:30 - 9:00am

8:30 - 9:00am 236
In this keynote session, tech entrepreneur Magdalena Yesil will share insights and stories from her 40+ years investing in some of Silicon Valley's top companies, including the successes and setbacks that happened along the way. Ms.... learn more
Magdalena Yesil
Co-founder and Executive Chair
Informed

9:00 - 9:30am

9:00 - 9:30am 241
A lot has changed in the platform space in the last few years. Some feel traditional enterprise solutions have lost traction, many brands are pivoting to smaller/younger offerings, there are many new providers. Preferred technology stacks... learn more
Jason
Chief Commerce Strategy Officer
Publicis
@retailgeek

9:30 - 10:00am

9:30 - 10:00am 241
In the highly competitive retail environment, a “best guess” strategy won’t cut it. Innovative growth companies rely on a culture of experimentation to drive innovation and customer acquisition. Dollar Shave Club, HP... learn more
Chris Goward
Founder and CEO
Widerfunnel
@chrisgoward

10:00 - 10:30am

10:00 - 10:30am 241
Case Studies will take a closer look at specific, hyper-relevant facets of that topic through brand-specific examples of success and failure.

10:30 - 11:00am

10:30 - 11:00am 251
Enjoy an array of sweet and salty treats and network with like-minded professionals.

11:00 - 12:00pm

11:00 - 12:00pm 246
Deep Dives or tactic presentations will take place on Wednesday and Thursday and will be discussions on specific topics. Attendees will be given a series of tactically oriented how-to presentations and the opportunity to both organically... learn more
11:00 - 12:00pm 246
In retail, “experience” continues to morph from verb to noun. Customers are looking for retail engagement, brand interaction and immersive encounters in ever-expanding ways. How are retailers answering the call and creating the... learn more
David Kepron
VP, Global Design Strategies, Premium Distinctive Brands
Marriott International
11:00 - 12:00pm 246
Deep Dives or tactic presentations will take place on Wednesday and Thursday and will be discussions on specific topics. Attendees will be given a series of tactically oriented how-to presentations and the opportunity to both organically... learn more
11:00 - 12:00pm 246
Actionable segmentation goes far beyond asking questions and naming personas. When market segments are actionable, practical value is the result. But what does it take to truly understand what customers want at a granular level? This... learn more
Joe Beier
Executive Vice President
GfK Consumer Insights
Rachel Bonsignore
Senior Consultant
GfK Consumer Life
11:00 - 12:00pm 246
Google’s recent announcement that it would soon block third-party cookies has significant implications for marketers and adtech alike. Ben Halliwell, VP of customer personalization for Inspire Brands, helms a casual conversation that... learn more
Ben Halliwell
VP, Customer Personalization
Inspire Brands
11:00 - 12:00pm 246
As consumers increasingly make purchase decisions based on environmental and social impact, fast fashion is a target of concern. Leading global fast-fashion retailer H&M is meeting the challenges head-on, pledging to be climate... learn more
Abigail Kammerzell
US Sustainability Manager
H&M

12:00 - 1:15pm

12:00 - 1:15pm 251
Enjoy lunch and catch up with old (and new) friends.

1:30 - 2:00pm

1:30 - 2:00pm 236
Subscription-based video on demand service Hulu is building relationships with its community in creative ways, infusing fun and a sense of discovery into the customer experience. The Hulu Friends with Benefits program has featured Easter... learn more
Tracie Maffei
Vice President, Strategic Accounts and Performance Marketing
Hulu
Nick Tran
Vice President, Brand and Culture Marketing
Hulu
@AtSignNick

2:00 - 2:30pm

2:00 - 2:30pm 241
Fast-fashion retailer H&M continues its innovative approach to influencer marketing. First up was H&M League, focused on training and retaining more than 20 external social media influencers to become true brand ambassadors. H&... learn more
Mario Moreno
Head of Marketing
H&M USA

2:30 - 3:00pm

2:30 - 3:00pm 241
Case Studies will take a closer look at specific, hyper-relevant facets of that topic through brand-specific examples of success and failure.

3:00 - 3:30pm

3:00 - 3:30pm 241
Case Studies will take a closer look at specific, hyper-relevant facets of that topic through brand-specific examples of success and failure.

3:45 - 4:45pm

3:45 - 4:45pm 246
Deep Dives or tactic presentations will take place on Wednesday and Thursday and will be discussions on specific topics. Attendees will be given a series of tactically oriented how-to presentations and the opportunity to both organically... learn more
3:45 - 4:45pm 246
Deep Dives or tactic presentations will take place on Wednesday and Thursday and will be discussions on specific topics. Attendees will be given a series of tactically oriented how-to presentations and the opportunity to both organically... learn more
3:45 - 4:45pm 246
Deep Dives or tactic presentations will take place on Wednesday and Thursday and will be discussions on specific topics. Attendees will be given a series of tactically oriented how-to presentations and the opportunity to both organically... learn more
3:45 - 4:45pm 246
Deep Dives or tactic presentations will take place on Wednesday and Thursday and will be discussions on specific topics. Attendees will be given a series of tactically oriented how-to presentations and the opportunity to both organically... learn more
3:45 - 4:45pm 246
Faster is increasingly considered better — but at what cost? Customer-centric ecommerce means retail delivery expectations are at an all-time high, with shoppers demanding both fast and free. This informal give-and-take will explore... learn more
Sucharita Kodali
Vice President, Principal Analyst
Forrester Research
3:45 - 4:45pm 246
Deep Dives or tactic presentations will take place on Wednesday and Thursday and will be discussions on specific topics. Attendees will be given a series of tactically oriented how-to presentations and the opportunity to both organically... learn more

7:00 - 8:30pm

7:00 - 8:30pm 251
Join us on the lawn for a night to remember! Enjoy a world-class dinner and signature cocktails.

Thursday, July 16

6:15 - 7:30am

6:15 - 7:30am 251
Pre-registration required. Sign-up when you register for NRF NXT or through the dashboard after registration has been completed. Start the day with a mindful stretch and warm up. Then, explore a guided run/walk along the Dana Point Coast... learn more

6:30 - 7:30am

6:30 - 7:30am 251
Pre-registration required. Sign-up when you register for NRF NXT or through the dashboard after registration has been completed. Start the day with a Vinyasa flow yoga class overlooking the Pacific.

7:00 - 12:00pm

7:00 - 12:00pm 251

8:00 - 8:30am

8:00 - 8:30am 251
Rise and shine, it’s coffee time! Grab a bite and fuel up for a big day of digital retail insights.

8:30 - 9:00am

8:30 - 9:00am 236
Visionary keynotes from industry leaders will provide context around why a topic matters, specifically now. Keynote sessions will seek to inspire action and excellence.

9:00 - 9:30am

9:00 - 9:30am 241
Case Studies will take a closer look at specific, hyper-relevant facets of that topic through brand-specific examples of success and failure.

9:30 - 10:00am

9:30 - 10:00am 241
Customer preferences continue to evolve, and brands must continue to adapt. At Celebrity Cruises, that continuous learning happens with the help of artificial intelligence, A/B testing, creative concepts and an eye toward experimentation.... learn more
Neena Vicente
AVP, Global eCommerce
Celebrity Cruises, Inc.

10:00 - 11:00am

10:00 - 11:00am 246
Deep Dives or tactic presentations will take place on Wednesday and Thursday and will be discussions on specific topics. Attendees will be given a series of tactically oriented how-to presentations and the opportunity to both organically... learn more
Neena Vicente
AVP, Global eCommerce
Celebrity Cruises, Inc.
10:00 - 11:00am 246
Deep Dives or tactic presentations will take place on Wednesday and Thursday and will be discussions on specific topics. Attendees will be given a series of tactically oriented how-to presentations and the opportunity to both organically... learn more

11:00 - 11:30am

11:00 - 11:30am 236
Visionary keynotes from industry leaders will provide context around why a topic matters, specifically now. Keynote sessions will seek to inspire action and excellence.

11:30 - 12:00pm

11:30 - 12:00pm 251
Before leaving Dana Point, California, indulge in some light fare and last-minute conversations. If you have to catch a flight, grab your lunch to go!