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2019 Agenda

Tuesday, July 23

8:00 - 8:30am

8:00 - 8:30am 156
Four Seasons Pre-Function, Level 2
Rise and shine, it’s coffee time! Grab a bite and fuel up for a big day of digital retail insights.

8:30 - 9:00am

8:30 - 9:00am 211
American Express Stage, Four Seasons Ballroom, Level 2
Carrie Bienkowski joined Peapod, one of America’s largest online grocery companies, as their first Chief Marketing Officer in 2014. She inherited a business that was underleveraging its first party data and has significant... learn more
Carrie Bienkowski
Chief Marketing Officer
Peapod LLC
@PeapodDelivers
Thomas Parkinson
Co-Founder, Peapod and Innovation Champion, Peapod Digital Labs
Peapod LLC
@parkypod

9:00 - 9:20am

9:00 - 9:20am 226
American Express Stage, Four Seasons Ballroom, Level 2
With ever-increasing media costs, better targeting and analysis is the best plan of attack. Facebook went up more than 100 percent last year… Find the answer by processing your data quickly to build predictive models.
Vic Drabicky
Founder and CEO
January Digital
@JanuaryDigital

9:20 - 9:40am

9:20 - 9:40am 226
American Express Stage, Four Seasons Ballroom, Level 2
Find out how Lilly Pulitzer balances legacy with new marketing techniques using digital marketing and more traditional fashion PR efforts.
Michelle Kelly
President
Lilly Pulitzer

9:40 - 10:00am

9:40 - 10:00am 226
American Express Stage, Four Seasons Ballroom, Level 2
Real world examples in attribution, machine learning and more.
Mike Carmody
Director of Paid Search
Saatva Mattress
@SaatvaMattress
Jason Roussos
Senior Vice President, Strategy
Adlucent

10:00 - 11:00am

10:00 - 11:00am 156
Four Seasons Pre-Function, Level 2
Recharge you phone, body and mind! Network with like-minded professionals, enjoy an array of sweet and salty treats and join one of the sponsor-led discussions that will focus on the hottest topics/trends affecting your business.... learn more

11:00 - 12:30pm

11:00 - 12:30pm 221
American Express Stage, Four Seasons Ballroom, Level 2
All marketers share a common challenge: understanding which marketing activities are actually driving profit and which are wasting spend. From this deep dive, you'll walk away with tactics to build your most accurate media mix model,... learn more
Mike Carmody
Director of Paid Search
Saatva Mattress
@SaatvaMattress
Jason Roussos
Senior Vice President, Strategy
Adlucent
11:00 - 12:30pm 221
Acacia 1
Find out how Lilly Pulitzer balances legacy with new marketing techniques using digital marketing and more traditional fashion PR efforts.
Michelle Kelly
President
Lilly Pulitzer
11:00 - 12:30pm 221
Acacia Ballroom 2, Level 2
Miche Dwenger
Sr. Director, eCommerce Experience
Dick’s Sporting Goods

12:30 - 1:45pm

12:30 - 1:45pm 156
Charlie Palmer Steak, Lobby Level
Enjoy lunch and catch up with old (and new) friends at Charlie Palmer Steak, located right in the lobby of The Four Seasons.

1:45 - 2:00pm

1:45 - 2:00pm
American Express Stage, Four Seasons Ballroom, Level 2
Peter Cobb
Co-Founder
eBags.com and 6pm.com

2:00 - 2:30pm

2:00 - 2:30pm 211
American Express Stage, Four Seasons Ballroom, Level 2
Leveraging a left-brain, right-brain marketing strategy to surprise & delight customers while dominating the beauty and retail space.
Sarah Hoffmann
CMO
Drybar
@sarahehoffmann

2:30 - 2:50pm

2:30 - 2:50pm 226
American Express Stage, Four Seasons Ballroom, Level 2
Learn how Facebook lift testing helped Pier 1 prove the incrementality of social media in an omnichannel business and further validate media mix models.

2:50 - 3:10pm

2:50 - 3:10pm 226
American Express Stage, Four Seasons Ballroom, Level 2
In today’s digital landscape, a robust search, display, and social strategy are marketing table stakes. In this session, Rothy’s VP of Growth Matt Gehring will detail how Rothy’s fuels word of mouth by going back to... learn more
Matt Gehring
VP, Growth
Rothy's

3:10 - 3:30pm

3:10 - 3:30pm 226
American Express Stage, Four Seasons Ballroom, Level 2
Case studies are 20 minute presentations focusing on one facet of an event theme. Presented on the keynote stage, these sessions will feature brand-specific examples applicable to industry professionals in marketing, data and analytics,... learn more
Jeffrey Rayport
Faculty
Harvard Business School
@jeffreyrayport
Moderator

3:30 - 4:30pm

3:30 - 4:30pm 156
Four Seasons Pre-Function, Level 2
Recharge you phone, body and mind! Network with like-minded professionals, enjoy an array of sweet and salty treats and join one of the sponsor-led discussions that will focus on the hottest topics/trends affecting your business.... learn more

3:30 - 5:30pm

3:30 - 5:30pm 231
Open to NRF Council Members only.

4:30 - 5:30pm

4:30 - 5:30pm 221
American Express Stage, Four Seasons Ballroom, Level 2
Jeffrey Rayport will interview CEO of Kidbox, Miki Berardelli about raising money, what data you share and the process of building a company.
Jeffrey Rayport
Faculty
Harvard Business School
@jeffreyrayport
Moderator
Miki Berardelli
CEO
KIDBOX
4:30 - 5:30pm 221
Acacia Ballroom 1, Level 2
Problem: Each of your paid digital channels claims it drives a specific amount of revenue, but you don't know how much of that revenue would have happened anyway, and how much was truly 'caused' by the ad.  Solution: You... learn more
Andrew Krebs-Smith
CEO and Founder
Social Fulcrum
@AndrewKS
4:30 - 5:30pm 221
Acacia Ballroom 2, Level 2
Take a sneak peek at NRF’s members-only original research findings with one of the world’s largest research companies.
Joe Beier
Executive Vice President
GfK Consumer Insights
Rachel Bonsignore
Senior Consultant
GfK Consumer Life

5:30 - 7:00pm

5:30 - 7:00pm 156
Four Seasons Pre-Function, Level 2
Explore all The Four Seasons has to offer with cocktails, hors d'oeuvres and Vegas vibes. Photo ID and NRF NXT badge required for entry.