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2019 Agenda

Wednesday, July 24

8:00 - 8:30am

8:00 - 8:30am 156
Four Seasons Pre-Function, Level 2
Grab some coffee and a bite to eat before going out and changing the face of retail.

8:30 - 9:00am

8:30 - 9:00am 211
American Express Stage, Four Seasons Ballroom, Level 2
This session will dissect the Retail Portfolio Strategy, helping you move away from thinking in prototypes to a broader, more inclusive perspective of a brand ecosystem. Take an inside look at how experience design methodology brings a... learn more
Andy Friedlander
Sr. Director, Digital Experience
WD Partners
Lee Peterson
EVP, Brand, Strategy and Design
WD Partners

9:00 - 9:20am

9:00 - 9:20am 226
American Express Stage, Four Seasons Ballroom, Level 2
H&M League, an influencer ambassador program that extends with a year long partnership with a group of diverse influencers who are extremely diverse content creators.
Mario Moreno
Head of Marketing
H&M USA
@followmario

9:20 - 9:40am

9:20 - 9:40am 226
American Express Stage, Four Seasons Ballroom, Level 2
JustFab’s approach to identifying and prioritizing cart abandonment as an area of focus and 5 key actionable tests using creative segmentation and personalization across onsite, email and paid media.
Erin Vitero
CRM Manager
Techstyle Fashion Group

9:40 - 10:20am

9:40 - 10:20am 221
American Express Stage, Four Seasons Ballroom, Level 2
Through testing, JustFab discovered a number of tactics that worked (and didn’t work) to decrease cart abandonment among its customers. Tests  focused on personalization, email frequency, and scarcity messaging. CRM Manager Erin... learn more
Erin Vitero
CRM Manager
Techstyle Fashion Group

10:20 - 11:00am

10:20 - 11:00am 221
American Express Stage, Four Seasons Ballroom, Level 2
Listen to heads of ecommerce, customer experience, digital and marketing discuss the ways that their retail organization manages their customer data.
Jeffrey Rayport
Faculty
Harvard Business School
@jeffreyrayport
Moderator
Mike Earl
Timbuk2
Ben Halliwell
VP, Customer Personalization
Inspire Brands
Stacey Renfro
EVP, Chief Digital and Customer Experience Officer
The Vitamin Shoppe
@RenfroStacey

11:00 - 11:30am

11:00 - 11:30am 211
American Express Stage, Four Seasons Ballroom, Level 2
Jeffrey Rayport summarizes NRF NXT 2019 with takeaways.
Jeffrey Rayport
Faculty
Harvard Business School
@jeffreyrayport

11:30 - 12:00pm

11:30 - 12:00pm 156
Four Seasons Pre-Function, Level 2
Before leaving Vegas, indulge in some light fare and last-minute conversations. If you have to catch a flight, grab your lunch to go!