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2019 Agenda

Wednesday, July 24

8:00 - 8:30am

8:00 - 8:30am 156
Grab some coffee and a bite to eat before going out and changing the face of retail.

8:30 - 9:00am

8:30 - 9:00am 211
This session will dissect the Retail Portfolio Strategy, helping you move away from thinking in prototypes to a broader, more inclusive perspective of a brand ecosystem. Take an inside look at how experience design methodology brings a... learn more
Andy Friedlander
Sr. Director, Digital Experience
WD Partners
Lee Peterson
EVP, Brand, Strategy and Design
WD Partners

9:00 - 9:20am

9:00 - 9:20am 226
Find out how Lilly Pulitzer balances legacy with new marketing techniques using digital marketing and more traditional fashion PR efforts.
Michelle Kelly
Lilly Pulitzer

9:40 - 10:00am

9:40 - 10:00am 226
JustFab’s approach to identifying and prioritizing cart abandonment as an area of focus and 5 key actionable tests using creative segmentation and personalization across onsite, email and paid media.
Monica Deretich
VP, Marketing and CRM
TechStyle Fashion Group

10:00 - 10:30am

10:00 - 10:30am 221
Through testing, JustFab discovered a number of tactics that worked (and didn’t work) to decrease cart abandonment among its customers. Tests  focused on personalization, email frequency, and scarcity messaging. CRM Manager Erin... learn more
Erin Vitero
CRM Manager
Techstyle Fashion Group

11:00 - 11:30am

11:30 - 12:00pm

11:30 - 12:00pm 156
Before leaving Vegas, indulge in some light fare and last-minute conversations. If you have to catch a flight, grab your lunch to go!