2020, for marketers, has been the year of the pivot. Many retailers have had to either close their doors, or be so overwhelmed by demand, that it’s hard to keep up with supply, let alone a thoroughly sanitized, safe, in-store experience for both customers and staff. With strategies and marketing communications plans that are built months in advance, how are marketers navigating the changing tide that has been ushered in by this unprecedented year? Join Amy Vale, CMO of Dosh and Justin Unger, Director of Strategic Partnerships at Dunkin' Brands, as they unpack the insights, trends and surprises that both Dosh and Dunkin' have seen during the first half of the year that has reshaped what it means to be nimble.
Monday, July 20
Exhibitor Big Ideas Theatre
2020: The year that demanded the reimagination of the marketers playbook