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The '90s called -- it wants its prototype back

Wednesday, July 24
8:30am
–9:00am
American Express Stage, Four Seasons Ballroom, Level 2
The '90s called -- it wants its prototype back

This session will dissect the Retail Portfolio Strategy, helping you move away from thinking in prototypes to a broader, more inclusive perspective of a brand ecosystem. Take an inside look at how experience design methodology brings a balance of art and science to Retail Portfolio Strategy.

Andy Friedlander
Sr. Director, Digital Experience
WD Partners
Lee Peterson
EVP, Brand, Strategy and Design
WD Partners