Understanding the brain science of customers — awareness of drivers such as relationship, story, play and ritual — allows shopping experiences to be relevant, engaging and deeply satisfying. But today’s retail and hospitality landscape also begs for digital placemaking, with opportunities for digitally enabled guests to create content, tell stories and truly connect. David Kepron’s mindset on retail design, merchandising and placemaking has been informed by 25 years as architect, artist and educator. He knows a thing or two about building an experience: His multidisciplinary approach incorporates sociology, neuroscience and emerging digital technologies into the creation of shopping experiences. Get into his head — so you can also get into theirs.