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Balancing the heritage of a 60-year-old brand while staying modern

Wednesday, July 24
9:00am
–9:20am
American Express Stage, Four Seasons Ballroom, Level 2
Balancing the heritage of a 60-year-old brand while staying modern

Find out how Lilly Pulitzer balances legacy with new marketing techniques using digital marketing and more traditional fashion PR efforts.

Michelle Kelly
President
Lilly Pulitzer