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Balancing the heritage of an iconic brand with a focus on innovation

Tuesday, July 23
9:20am
–9:40am
American Express Stage, Four Seasons Ballroom, Level 2
Balancing the heritage of an iconic brand with a focus on innovation

Find out how Lilly Pulitzer balances legacy with new marketing techniques using digital marketing and more traditional fashion PR efforts.

Michelle Kelly
President
Lilly Pulitzer