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The COVID-19 Curveball: How an unparalleled crisis changed the trajectory of major consumer trends – and what that means for retailers

Tuesday, July 21
1:45pm
–2:30pm EDT
American Express Theatre
The COVID-19 Curveball: How an unparalleled crisis changed the trajectory of major consumer trends – and what that means for retailers
COVID-19 has rapidly transformed the way we live, consume, and shop in the short term – and what consumers want from retailers may change significantly in the long term because of this crisis. We know that shifts in consumer needs don’t happen overnight, yet the virus’s impact has undeniably altered our futures: many trends in shopping and brand preferences that we see today have been building up for a while but manifesting much differently now than in pre-pandemic times. Other shifts are more nascent, driven by the new limitations of our “lockdown lives.” With more activities moving online and a stronger mandate than ever for brands to establish trust, what does the retailer’s digital playbook look like in a future that is uncertain, but forever changed?  
Joe Beier
Executive Vice President
GfK Consumer Insights
Rachel Bonsignore
Senior Consultant
GfK Consumer Life