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Deep Dive 1: Getting to accuracy in media mix modeling

Tuesday, July 23
11:00am
–12:30pm
American Express Stage, Four Seasons Ballroom, Level 2
Deep Dive 1: Getting to accuracy in media mix modeling

All marketers share a common challenge: understanding which marketing activities are actually driving profit and which are wasting spend. From this deep dive, you'll walk away with tactics to build your most accurate media mix model, driven by attribution, predictive analytics, and other key data.

Mike Carmody
Vice President of Marketing
Saatva Mattress
@SaatvaMattress
Jason Roussos
Senior Vice President, Strategy
Adlucent