Tuesday, July 23
Acacia Ballroom 1, Level 2
Deep Dive 2: Incremental lift testing: Determine the true impact of your ad campaigns
Problem: Each of your paid digital channels claims it drives a specific amount of revenue, but you don't know how much of that revenue would have happened anyway, and how much was truly 'caused' by the ad. Solution: You can perform an "Incremental Lift Test" that will tell you what the true incremental revenue impact coming from a specific ad campaign is. The results of this test will help you better optimize within your campaign, and more accurately set budgets across campaigns. In this session we will dig into the multiple ways to perform a lift test, and go through a case study of how Pier1 benefited from a Social Media Lift Test..