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Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strategists

Tuesday, July 23
11:00am
–12:30pm
Acacia Ballroom 2, Level 2
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strategists
Consumer expectations are at an all-time high, so delivering a seamless and personalized customer experience is paramount. Join this deep dive session to hear how DICK's Sporting Goods implemented advanced personalization strategies that have revolutionized the way their customers engage with their brand increasing conversions and revenue.
Miche Dwenger
Sr. Director, eCommerce Experience
Dick’s Sporting Goods
@michedwenger