We know the COVID-19 situation is evolving quickly.
We’re as concerned as you are about keeping our staff and our community safe,
and we’re tracking the situation closely with the guidance of public health experts.
While our events are many months away, we are prepared to take whatever steps are necessary to protect our members,
attendees, staff and associates. We won’t hold a show if it’s not safe, and we will refund you if the show is cancelled.
You can track the status of events here and
access NRF’s COVID-19 resources here.
July 14-16, 2020 | Monarch Beach Resort | Dana Point, California | #NRFNXT
In retail, “experience” continues to morph from verb to noun. Customers are looking for retail engagement, brand interaction and immersive encounters in ever-expanding ways. How are retailers answering the call and creating the right experience for each guest? Gather for an informal give-and-take to explore:
How have generational expectations shifted, and what does Gen Z really want?
How have devices and digital brand interactions transformed guest expectations?
How does customer creation of content and stories influence how you engage?
What’s the impact of customization on the retail experience, and who really creates it?
How can the pressure of retail differentiation spur you on?