Wednesday, July 22
Fail fast, fail smart: Create growth through experimentation
In the highly competitive retail environment, a “best guess” strategy won’t cut it. Innovative growth companies rely on a culture of experimentation to drive innovation and customer acquisition. Thought leader Chris Goward, founder of Widerfunnel, has built and scaled experimentation programs for disruptors and traditional retailers alike. He’ll share insights and real-world examples from retailers using optimization frameworks and methodologies to make confident, evidence-based business decisions. Why not remove the guesswork from launching, accelerating and scaling experimentation?