In the highly competitive retail environment, a “best guess” strategy won’t cut it. Innovative growth companies rely on a culture of experimentation to drive innovation and customer acquisition. Dollar Shave Club, HP Instant Ink, The Motley Fool and others have created agile, digital-first, customer-obsessed programs, and much can be learned from their trailblazing efforts. Thought leader Chris Goward, founder of Widerfunnel, has built and scaled experimentation programs for disruptors and traditional retailers alike. He’ll share insights and real-world examples from retailers using optimization frameworks and methodologies to make confident, evidence-based business decisions. Why not remove the guesswork from launching, accelerating and scaling experimentation?