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In fashion at H&M: Influencers now lifelong brand advocates. An H&M League Case Study

Wednesday, July 15
2:00pm
–2:30pm
In fashion at H&M: Influencers now lifelong brand advocates. An H&M League Case Study

Fast-fashion retailer H&M continues its innovative approach to influencer marketing. First up was H&M League, focused on training and retaining more than 20 external social media influencers to become true brand ambassadors. H&M Insiders has followed, with a group of diverse employees chosen from across the country to curate, style and create content. In this enlightening case study session, Mario Moreno, head of marketing at H&M USA, offers a behind-the-scenes look at how H&M is scaling its influencer program to build brand loyalty, co-create content and increase engagement, continuing to learn and adapt along the way.

Mario Moreno
Head of Marketing
H&M USA