Wednesday, July 22
American Express Theatre
Groomed for success: How Dollar Shave Club wins with behavioral experimentation
In highly competitive consumer environments, businesses struggle to know how to stay ahead of the competition. Would you like to know the secrets of the leading brands?
Dollar Shave Club has found out how to design dramatically better digital experiences using behavioral insights about their customers. Their rigorous mixed-method program with experimentation at its core now gives them a sustaining advantage over new entrants.
In this session, you’ll learn:
- How Dollar Shave Club uses Behavioral Science with experimentation to find surprising growth insights.
- How one simple website change increased sales by 11%.
- How the team uses mixed-methodology to create a never-ending stream of new ideas month-after-month.
- How their program continuously evolves using a structured approach called PACET.