You are here

How to put smarter cart abandonment marketing into play

Wednesday, July 24
10:00am
–10:30am
American Express Stage, Four Seasons Ballroom, Level 2
How to put smarter cart abandonment marketing into play

Through testing, JustFab discovered a number of tactics that worked (and didn’t work) to decrease cart abandonment among its customers. Tests  focused on personalization, email frequency, and scarcity messaging. CRM Manager Erin Vitero will discuss the fashion brand's tests, methodology, and how JustFab teams collaborated to get tests live and iterate on results.

Erin Vitero
CRM Manager
Techstyle Fashion Group