Through testing, JustFab discovered a number of tactics that worked (and didn’t work) to decrease cart abandonment among its customers. Tests focused on personalization, email frequency, and scarcity messaging. CRM Manager Erin Vitero will discuss the fashion brand's tests, methodology, and how JustFab teams collaborated to get tests live and iterate on results.
Wednesday, July 24
American Express Stage, Four Seasons Ballroom, Level 2
How to put smarter cart abandonment marketing into play