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Hulu scores: Friends with Benefits program delivers rewards

Wednesday, July 15
1:30pm
–2:00pm
Hulu scores: Friends with Benefits program delivers rewards

Subscription-based video on demand service Hulu is building relationships with its community in creative ways, infusing fun and a sense of discovery into the customer experience. The Hulu Friends with Benefits program has featured Easter eggs throughout the site that unlock special offers for viewers. These hidden gems look like advertisements for upcoming shows; a movie called “Bouquet,” for example, is actually an offer for flowers, and clicking on “Denim Blues” pops up a promo code for Old Navy. The benefits program has taken advantage of strategic brand partnerships, and rewarded viewers with the instant gratification they crave.

Tracie Maffei
Vice President, Strategic Accounts and Performance Marketing
Hulu
Nick Tran
Vice President, Brand and Culture Marketing
Hulu
@AtSignNick