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Lift testing: Why, when, and how it will transform your business

Tuesday, July 23
9:20am
–9:40am
American Express Stage, Four Seasons Ballroom, Level 2
Lift testing: Why, when, and how it will transform your business
Learn how Facebook lift testing helped Pier 1 prove the incrementality of social media in an omnichannel business and further validate media mix models.
Ali Shira
Digital Marketing Manager
Pier 1 Imports