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Lift testing: Why, when, and how it will transform your business like it did for Custom Ink

Tuesday, July 23
2:30pm
–2:50pm
American Express Stage, Four Seasons Ballroom, Level 2
Lift testing: Why, when, and how it will transform your business like it did for Custom Ink
Learn how Facebook lift testing helped Custom Ink prove the incrementality of social media in an omnichannel business and further validate media mix models.
Chris Berejik
Senior Vice President, Marketing
Custom Ink
@chrisberejik