Wednesday, July 22
American Express Theatre
Picking up crumbs: The impact of deprecating cookies
Google’s recent announcement that it would soon block third-party cookies has significant implications for marketers and adtech alike. Ben Halliwell, VP of customer personalization for Inspire Brands, helms a casual conversation that will consider: What will it look like to be reliant on first-party data? What should companies be doing now to get ahead of the privacy controls curve? How have personal data privacy best practices changed in recent years, and how might they change in the future? In what ways might the changes benefit Google? What’s the current thinking on Google’s Privacy Sandbox initiative to develop open standards for enhancing privacy on the web?