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Picking up crumbs: The impact of deprecating cookies

Wednesday, July 15
11:00am
–12:00pm
Picking up crumbs: The impact of deprecating cookies

Google’s recent announcement that it would soon block third-party cookies has significant implications for marketers and adtech alike. Ben Halliwell, VP of customer personalization for Inspire Brands, helms a casual conversation that will consider:

  • What will it look like to be reliant on first-party data?
  • What should companies be doing now to get ahead of the privacy controls curve?
  • How have personal data privacy best practices changed in recent years, and how might they change in the future?
  • In what ways might the changes benefit Google?
  • What’s the current thinking on Google’s Privacy Sandbox initiative to develop open standards for enhancing privacy on the web?

Ben Halliwell
VP, Customer Personalization
Inspire Brands