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Ali Shira


Digital Marketing Manager
Pier 1 Imports
Ali is a Digital Marketing Manager overseeing the social media, display, and online video programs at Pier 1. Since joining the company in 2017, she has focused on turning every customer touchpoint into a personal and delightful brand experience. As part of this strategy, she has worked on a variety of projects to measure and optimize the online and offline behavior of customers that interact with digital media channels. Ali resides in Fort Worth with her husband Andrew, a miniature dachshund named Tex, and her cat Sunday.

Speaking in:

Tuesday Jul 23
9:20 - 9:40 AM
American Express Stage, Four Seasons Ballroom, Level 2
Learn how Facebook lift testing helped Pier 1 prove the incrementality of social media in an omnichannel business and further validate media mix models.
Tuesday Jul 23
11:00 - 12:30 PM
Acacia Ballroom 1, Level 2
Problem: Each of your paid digital channels claims it drives a specific amount of revenue, but you don't know how much of that revenue would have happened anyway, and how much was truly 'caused' by the ad.  Solution: You can perform... Read more