Under Goodchild's leadership, UFL coined the increasingly-used term "Final 50 Feet" and defined it as the last leg of the supply chain for urban deliveries—including locating parking, moving items from a delivery vehicle, navigating traffic, sidewalks, intersections, bike lanes, and building security, and ending with the recipient. In addition to being key to customer satisfaction, this segment is both the most costly (incurring an estimated 25-50% of total supply chain costs) and most time-consuming part of the delivery process.
Goodchild is the author or co-author of more than 100 research publications, and serves as associate editor for the peer-reviewed scientific journal Transportation Letters. From 2016 to 2018 she chaired the National Academies of Science, Engineering, and Medicine’s Transportation Research Board Freight and Marine Chairs group, the top national research organization in her field. She teaches and advises graduate students in transportation engineering.
Goodchild holds both a doctorate and a master’s degree in civil and environmental engineering from the University of California, Berkeley, and a bachelor’s degree (with high honors) in mathematics from University of California, Davis.