A note about coronavirus (COVID-19)

We know the COVID-19 situation is evolving quickly. We’re as concerned as you are about keeping our staff and our community safe, and we’re tracking the situation closely with the guidance of public health experts. While our events are many months away, we are prepared to take whatever steps are necessary to protect our members, attendees, staff and associates. We won’t hold a show if it’s not safe, and we will refund you if the show is cancelled. You can track the status of events here and access NRF’s COVID-19 resources here.

Ben Halliwell

Ben

Halliwell

VP, Customer Personalization

Inspire Brands

Ben is VP of Customer Personalization for Inspire Brands; a multi-brand restaurant company with a portfolio of more than 8.4K Arby’s, Buffalo Wild Wings, Sonic Drive-In, and Rusty Taco locations worldwide. Ben’s teams lead the development, implementation, and ongoing optimization of digital platforms, 1:1 marketing, loyalty programs, gift card/payment programs, CRM, and customer analytics in support of the Inspire’ brands.

He holds degrees from both Virginia Tech and University of Maryland as well as 15+ years of experience in consumer targeting ranging across retail, telecom, and restaurant verticals.

Speaking in:

Wednesday Jul 15

11:00 - 12:00 PM

Picking up crumbs: The impact of deprecating cookies

Google’s recent announcement that it would soon block third-party cookies has significant implications for marketers and adtech alike. Ben Halliwell, VP of customer personalization for Inspire Brands, helms a casual conversation that will... Read more

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Ben Halliwell