Ben
Halliwell
VP, Customer Personalization
Inspire Brands
Ben is VP of Customer Personalization for Inspire Brands; a multi-brand restaurant company with a portfolio of more than 8.4K Arby’s, Buffalo Wild Wings, Sonic Drive-In, and Rusty Taco locations worldwide. Ben’s teams lead the development, implementation, and ongoing optimization of digital platforms, 1:1 marketing, loyalty programs, gift card/payment programs, CRM, and customer analytics in support of the Inspire’ brands.
He holds degrees from both Virginia Tech and University of Maryland as well as 15+ years of experience in consumer targeting ranging across retail, telecom, and restaurant verticals.
He holds degrees from both Virginia Tech and University of Maryland as well as 15+ years of experience in consumer targeting ranging across retail, telecom, and restaurant verticals.