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Ben Halliwell


VP, Customer Personalization
Inspire Brands
Ben is VP of Customer Personalization for Inspire Brands; a multi-brand restaurant company with a portfolio of more than 8.4K Arby’s, Buffalo Wild Wings, Sonic Drive-In, and Rusty Taco locations worldwide. Ben’s teams lead the development, implementation, and ongoing optimization of digital platforms, 1:1 marketing, loyalty programs, gift card/payment programs, CRM, and customer analytics in support of the Inspire brands.

He holds degrees from both Virginia Tech and University of Maryland as well as 15+ years of experience in consumer targeting ranging across retail, telecom, and restaurant verticals.

Speaking in:

Wednesday Jul 22
11:00 - 11:45 AM
American Express Theatre
Google’s recent announcement that it would soon block third-party cookies has significant implications for marketers and adtech alike. Ben Halliwell, VP of customer personalization for Inspire Brands, helms a casual conversation that will... Read more