His areas of expertise include top down/bottom up media mix optimization, improving focus and accountability for programs and campaigns, digital channel innovation and optimization, marketing data strategy and platform implementation, and building and running marketing analytics teams. He has worked with global retail leaders, iconic specialty retailers, and digital natives on a range of marketing topics.
Before returning to Bain in 2017, Cesar helped to build and sell two software firms, ran sales and marketing for Razorfish, the global digital agency, led the digital media and marketing practice at Monitor Group, and founded and ran another marketing analytics consulting firm.
Cesar has written two books on marketing analytics, Marketing and Sales Analytics (Pearson FT Press, 2014), and Pragmalytics (iUniverse, 2013). He earned his MBA from Dartmouth and his undergraduate degree from Harvard.
Cesar and his wife Nan Leonard have triplets, including a son with severe developmental disabilities. Nan and Cesar helped to start and build Nashoba Learning Group, a school and day program for children and adults with autism and related disabilities, which now serves 200 people and continues to expand.