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JustFab’s approach to identifying and prioritizing cart abandonment as an area of focus and 5 key actionable tests using creative segmentation and personalization across onsite, email and paid media.
Through testing, JustFab discovered a number of tactics that worked (and didn’t work) to decrease cart abandonment among its customers. Tests focused on personalization, email frequency, and scarcity messaging. CRM Manager Erin Vitero... Read more