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Erin Vitero

Erin
Vitero

CRM Manager
Techstyle Fashion Group
Erin Vitero is a data-driven marketer with a passion for personalization, testing, and performance optimization. As CRM Manager at Techstyle Fashion Group, Erin Vitero oversees email, browser, and push notification strategy to create a highly dynamic, personalized experience for the JustFab member. Erin has over a decade of experience in email and CRM in various industries, with previous roles at Metromile, ModCloth, and Acxiom Digital.

Speaking in:

Wednesday Jul 24
9:20 - 9:40 AM
|
American Express Stage, Four Seasons Ballroom, Level 2

JustFab’s approach to identifying and prioritizing cart abandonment as an area of focus and 5 key actionable tests using creative segmentation and personalization across onsite, email and paid media.

Wednesday Jul 24
9:40 - 10:20 AM
|
American Express Stage, Four Seasons Ballroom, Level 2

Through testing, JustFab discovered a number of tactics that worked (and didn’t work) to decrease cart abandonment among its customers. Tests  focused on personalization, email frequency, and scarcity messaging. CRM Manager Erin Vitero... Read more