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Jason Roussos

Jason
Roussos

Senior Vice President, Strategy
Adlucent
Jason Roussos is an executive with over 20 years of experience in business development, e-commerce, technology, B2B & startups. He thrives in a fast-paced environment where leadership, innovation and problem-solving skills are vital. He is driven by a passion for growing e-commerce and technology businesses, as well as building high-performance teams. As the SVP of Strategy at Adlucent, Jason is focused on helping clients improve both revenue and profit growth through innovations in technology and marketing strategy. Jason has a bachelor’s degree in Political Science from the University of Texas. In addition, he has a Master’s of Business Administration from Arizona State University. Outside of the office, Jason enjoys spending his time with his three kids. When he’s not hanging out with his family, you can find him tending his BBQ pit, curating a wide selection of smoked meats.

Speaking in:

Tuesday Jul 23
9:40 - 10:00 AM
|
American Express Stage, Four Seasons Ballroom, Level 2

Real world examples in attribution, machine learning and more.

Tuesday Jul 23
11:00 - 12:30 PM
|
American Express Stage, Four Seasons Ballroom, Level 2

All marketers share a common challenge: understanding which marketing activities are actually driving profit and which are wasting spend. From this deep dive, you'll walk away with tactics to build your most accurate media mix model, driven... Read more