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Joe Beier


Executive Vice President
GfK Consumer Insights
Joe is a senior member of GfK’s Consumer and Shopper Insights team where he builds insights foundations and activation initiatives.

Joe’s passion for creative problem solving has fueled his successful track record- Helping clients identify and activate big ideas in the shopper and consumer space for nearly 20 years. Joe is also a frequent speaker at leading industry conferences.

Prior to GfK, Joe was a co-founder of Interscope, a sales and marketing consultancy later purchased by GfK. Joe began his work in the shopper and consumer space in a variety of brand management positions at companies including Bristol-Myers Squibb, Church & Dwight and Johnson & Johnson.

Joe earned his MBA from the University of Michigan and his BA in economics from Bates College.

Speaking in:

Wednesday Jul 15
11:00 - 12:00 PM

Actionable segmentation goes far beyond asking questions and naming personas. When market segments are actionable, practical value is the result. But what does it take to truly understand what customers want at a granular level? This informal... Read more