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Joe Beier


Executive Vice President
GfK Consumer Insights
Joe is a senior member of GfK’s Consumer and Shopper Insights team where he builds insights foundations and activation initiatives.

Joe’s passion for creative problem solving has fueled his successful track record- Helping clients identify and activate big ideas in the shopper and consumer space for nearly 20 years. Joe is also a frequent speaker at leading industry conferences.

Prior to GfK, Joe was a co-founder of Interscope, a sales and marketing consultancy later purchased by GfK. Joe began his work in the shopper and consumer space in a variety of brand management positions at companies including Bristol-Myers Squibb, Church & Dwight and Johnson & Johnson.

Joe earned his MBA from the University of Michigan and his BA in economics from Bates College.

Speaking in:

Tuesday Jul 21
1:45 - 2:30 PM
American Express Theatre
COVID-19 has rapidly transformed the way we live, consume, and shop in the short term – and what consumers want from retailers may change significantly in the long term because of this crisis. We know that shifts in consumer needs don’t... Read more