Joe’s passion for creative problem solving has fueled his successful track record- Helping clients identify and activate big ideas in the shopper and consumer space for nearly 20 years. Joe is also a frequent speaker at leading industry conferences.
Prior to GfK, Joe was a co-founder of Interscope, a sales and marketing consultancy later purchased by GfK. Joe began his work in the shopper and consumer space in a variety of brand management positions at companies including Bristol-Myers Squibb, Church & Dwight and Johnson & Johnson.
Joe earned his MBA from the University of Michigan and his BA in economics from Bates College.