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Julie Roy

Julie
Roy

VP, CRM, Digital, and Customer Insights & Analytics
DSW Inc.
Julie Roy leads loyalty, CRM, digital marketing, and customer insights and analytics for DSW, a leading omni-channel footwear retailer. Julie is responsible for leading the optimization and continued growth of DSW’s cross-channel marketing programs, with the objective of improving customer acquisition, engagement, and retention. She has an acute passion and proven track record for delivering meaningful results by developing data-driven strategies that engage consumers and achieve business goals.

Speaking in:

Monday Jul 22
5:05 - 5:25 PM
|
American Express Stage, Four Seasons Ballroom, Level 2

Learn how a highly-personalized and tiered loyalty program is the way of the future for DSW Inc. (Designer Brands) making every member feel like a VIP when they shop.

Monday Jul 22
5:45 - 6:00 PM
|
American Express Stage, Four Seasons Ballroom, Level 2
Audience Q&A with Speakers; Moderated by Jeffrey Rayport