You are here

Lee Peterson


EVP, Brand, Strategy and Design
WD Partners
Lee has more than 30 years of collective experience as a retailer, a strategist, a public speaker and as a leading voice in the future of retail. He brings an innovative approach to modern retail by understanding cultural trends, consumer demographics, and buying behavior across multiple industries. Lee offers well rounded, first hand dialogue on advanced customer experience, and believes that stores have a crucial role in the new dawn of retail.

Lee's list of globally recognized clients include: CVS, New Balance, Luxottica and Target. At WD Partners, he has led teams of creatives working on branded experiences for Best Buy, Gatorade, Pepsi, Whole Foods, Stop & Shop, 7-Eleven, Walmart, The Home Depot, Media Mrktin Spain, and E-Mart in Korea. Lee also leads WD's marketing efforts including web, social media and WayfinD.

He has been quoted and featured in The New York Times, The Washington Post, Fast Company, Retail Dive, Bloomberg, Buzzfeed and Forbes, as well as key trade communique such as NRF Smartbrief, Ad Age, Retail Wire, Nation's Restaurant News, vmsd and Chain Store Age.

Speaking in:

Wednesday Jul 24
8:30 - 9:00 AM
American Express Stage, Four Seasons Ballroom, Level 2

This session will dissect the Retail Portfolio Strategy, helping you move away from thinking in prototypes to a broader, more inclusive perspective of a brand ecosystem. Take an inside look at how experience design methodology brings a balance of... Read more