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Lockie Andrews


Chief Digital Officer
Lockie is the Chief Digital Officer for UNTUCKit, a NYC-based apparel brand, and is currently leading the digitally native brand’s omni-channel and enterprise-wide digital transformation efforts (stores, ecommerce, marketing, operations, finance, creative and production).

Lockie is also the founder of Catalyst Consulting, a boutique advisory firm specializing in “all things digital” for consumer, fashion, retail and next-generation technology companies. With 20+ years of general management experience, Lockie has assisted high growth companies (e.g. Nike, Lane Bryant, UNTUCKit, ANINE BING, and various start-ups) in diverse areas such as strategy, innovation, technology, digital marketing, social media, revenue enhancement, operational/financial improvement and workforce automation.

Prior to founding Catalyst, Lockie served as an independent Operating Partner at portfolio companies of Sun Capital and Marlin Equity in the areas of finance, strategy, merchandising, technology and operations. Lockie has also held roles as the COO of Tadashi; head of New Business at Liz Claiborne Accessories (Kate Spade); CMO of Nora Gardner; and VP of Business Development at Lockie was also a Senior Director at Alvarez and Marsal’s Retail Consulting Practice.

Lockie began her career on Wall Street at Donaldson, Lufkin and Jenrette, and holds degrees from Harvard Business School and Georgetown University. Lockie currently serves as a Friend of Education at the Museum of Modern Art, and is the co-head of Fashion Tech at the HBS Alumni Angels of NY and Co-Chair of Programming at the HBS Club of NYC.

Speaking in:

Monday Jul 22
5:25 - 5:45 PM
American Express Stage, Four Seasons Ballroom, Level 2

Most IT initiatives fail due to inadequate planning, expertise and organizational buy-in. Learn how digital native brands like UNTUCKit have beat the odds and created single views of customer and inventory to enable omni-channel success via new... Read more

Monday Jul 22
5:45 - 6:00 PM
American Express Stage, Four Seasons Ballroom, Level 2
Audience Q&A with Speakers; Moderated by Jeffrey Rayport