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Michelle Kelly

Michelle
Kelly

President
Lilly Pulitzer
Michelle Kelly is the President of Lilly Pulitzer®. During her 11-year career with Lilly Pulitzer®, Michelle has held several management and leadership positions in the company’s marketing, merchandising, and distribution teams. Under Michelle’s leadership the company has developed a profitable and fast-growing direct-to-consumer business. This includes launching e-commerce, refining the retail store model, developing CRM capabilities, and building innovative marketing programs such as the recent Lilly Pulitzer for Target designer collaboration. As a merchant, Michelle has spearheaded the launch of multi-seasonal product initiatives, developed new pricing strategies, and pioneered new ways of analyzing the business.

Michelle began her career at McKinsey & Company. She holds an MBA from Harvard and a BS in Commerce from the University of Virginia.

Speaking in:

Tuesday Jul 23
9:20 - 9:40 AM
|
American Express Stage, Four Seasons Ballroom, Level 2

Find out how Lilly Pulitzer balances legacy with new marketing techniques using digital marketing and more traditional fashion PR efforts.

Tuesday Jul 23
11:00 - 12:30 PM
|
Acacia Ballroom 1, Level 2

Find out how Lilly Pulitzer balances legacy with new marketing techniques using digital marketing and more traditional fashion PR efforts.