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Monica Deretich

Monica
Deretich

VP, Marketing and CRM
TechStyle Fashion Group
Monica Deretich is a proven leader specializing in data-driven digital innovation of the customer experience in the fashion retail e-Commerce space. Monica brings over a decade of experience focusing on CRM, including strategic experience within email, mobile, SMS, social media, retargeting and direct mail marketing. Her expertise and passion for personalization is centered around the idea of having a 1:1 dialogue with consumers, believing it is the key to increasing both engagement and lifetime value. She began with positions in email marketing and CRM at Hot Topic, before she joined TechStyle Fashion Group in 2013. With a highly creative mindset and the ability to seamlessly transition between high-level business strategies, Monica is a leader and mentor to the creative online marketing teams at JustFab.

Speaking in:

Wednesday Jul 24
9:40 - 10:00 AM
|
American Express Stage, Four Seasons Ballroom, Level 2

JustFab’s approach to identifying and prioritizing cart abandonment as an area of focus and 5 key actionable tests using creative segmentation and personalization across onsite, email and paid media.