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Neena Vicente

Neena
Vicente

AVP, Global eCommerce
Celebrity Cruises, Inc.
Neena Vicente is the AVP of Global eCommerce at Celebrity Cruises, Inc. She has held various leadership roles during her 20+ years in the travel industry and has been frequently recognized as a customer obsessed, fact-based marketer and technology leader who drives transformative results including never before seen increase in market share, booked positions and average order value, since leading the Celebrity digital team in 2017. Her organization is an talented mix of technical, creative and marketing professionals who support her in the passionate pursuit of a best-in-class digital experience. Neena lives and breathes analytics, A/B testing, agile and merchandising optimization which she credits as the ingredients of the secret sauce she uses to achieve impressive business results.

Speaking in:

Thursday Jul 16
9:30 - 10:00 AM

Customer preferences continue to evolve, and brands must continue to adapt. At Celebrity Cruises, that continuous learning happens with the help of artificial intelligence, A/B testing, creative concepts and an eye toward experimentation. Neena... Read more

Thursday Jul 16
10:00 - 11:00 AM
Deep Dives or tactic presentations will take place on Wednesday and Thursday and will be discussions on specific topics. Attendees will be given a series of tactically oriented how-to presentations and the opportunity to both organically network... Read more