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Noah Freeman

Noah
Freeman

CTO and Co-Founder
Social Fulcrum
Noah Co-Founded Social Fulcrum after a career in Big Data at Bain & Bain Capital. His goal is to bring his expertise in applied statistics, analytics and custom tool development into the world of performance social media management & analytics. At Social Fulcrum, Noah runs the retail practice area, along with the software and R&D teams. In those roles, he managed the development, rollout and testing of Social Fulcrum's in-house lift testing tool suite, which was instrumental to Social Fulcrum's large scale successes with Pier1, BJ's Wholesale, and Custom Ink.

Speaking in:

Tuesday Jul 23
4:30 - 5:30 PM
|
Acacia Ballroom 1, Level 2
Problem: Each of your paid digital channels claims it drives a specific amount of revenue, but you don't know how much of that revenue would have happened anyway, and how much was truly 'caused' by the ad.  Solution: You can perform... Read more