Rachel Bonsignore

Rachel

Bonsignore

Senior Consultant

GfK Consumer Life

Rachel Bonsignore is a lead consultant on consumer trends partnerships with brands, providing actionable and future-focused insights on the consumer landscape, covering categories like media, retail, CPG, food, and apparel. She has over 12 years of experience in market research, spanning disciplines from corporate communications to brand strategy to consumer trends.

Speaking in:

Tuesday Jul 21

1:45 - 2:30 PM

General Session

American Express Theatre

The COVID-19 Curveball: How an unparalleled crisis changed the trajectory of major consumer trends – and what that means for retailers

COVID-19 has rapidly transformed the way we live, consume, and shop in the short term – and what consumers want from retailers may change significantly in the long term because of this crisis. We know that shifts in consumer needs don’t... Read more

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Rachel Bonsignore