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Rachel Bonsignore


Senior Consultant
GfK Consumer Life
Rachel Bonsignore is a lead consultant on consumer trends partnerships with brands, providing actionable and future-focused insights on the consumer landscape, covering categories like media, retail, CPG, food, and apparel. She has over 12 years of experience in market research, spanning disciplines from corporate communications to brand strategy to consumer trends.

Speaking in:

Wednesday Jul 15
11:00 - 12:00 PM

Actionable segmentation goes far beyond asking questions and naming personas. When market segments are actionable, practical value is the result. But what does it take to truly understand what customers want at a granular level? This informal... Read more