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We know the COVID-19 situation is evolving quickly. We’re as concerned as you are about keeping our staff and our community safe, and we’re tracking the situation closely with the guidance of public health experts. While our events are many months away, we are prepared to take whatever steps are necessary to protect our members, attendees, staff and associates. We won’t hold a show if it’s not safe, and we will refund you if the show is cancelled. You can track the status of events here and access NRF’s COVID-19 resources here.

Rachel Bonsignore

Rachel

Bonsignore

Senior Consultant

GfK Consumer Life

Rachel Bonsignore is a lead consultant on consumer trends partnerships with brands, providing actionable and future-focused insights on the consumer landscape, covering categories like media, retail, CPG, food, and apparel. She has over 12 years of experience in market research, spanning disciplines from corporate communications to brand strategy to consumer trends.

Speaking in:

Wednesday Jul 15

11:00 - 12:00 PM

On target: Supercharge your market segmentation efforts

Actionable segmentation goes far beyond asking questions and naming personas. When market segments are actionable, practical value is the result. But what does it take to truly understand what customers want at a granular level? This informal... Read more

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Rachel Bonsignore