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Sarah Hoffmann


Sarah Hoffmann is the CMO of Drybar where she oversees global marketing, creative, e-commerce and analytics. Prior to this, she led exceptional brand performance for premier fashion retailers including J. Crew, Cole Haan and Converse. Sarah graduated with Honors from the University of Oregon and is a CPA. She is a member of the NRF’s Marketing Executives Council. In 2018, she was honored with Adweek’s esteemed L.A. Brand Star award.

Speaking in:

Tuesday Jul 23
2:00 - 2:30 PM
American Express Stage, Four Seasons Ballroom, Level 2
The beauty of a left-brain, right-brain marketing strategy to give customers the VIP treatment while dominating the retail space.