Sarah Hoffmann is the CMO of Drybar where she oversees global marketing, creative, e-commerce and analytics. Prior to this, she led exceptional brand performance for premier fashion retailers including J. Crew, Cole Haan and Converse. Sarah graduated with Honors from the University of Oregon and is a CPA. She is a member of the NRF’s Marketing Executives Council. In 2018, she was honored with Adweek’s esteemed L.A. Brand Star award.