Simone Sweeney

Simone Sweeney
VP, Global Retail Development
LEGO Group
Simone Sweeney is Vice President, Global Retail Development for the LEGO Group. Simone joined LEGO in 2015, to expand stores worldwide and to engage more children through play. She has a passion for creating exciting and dynamic consumer-centric experiences. Prior to LEGO Simone was at Apple Retail, driving in-store experience and activation as Marketing Director, EMEA. Simone's work in Retail and Marketing has taken her around the world and she enjoys developing new and innovative ways to inspire the future generation of LEGO builders.
Wednesday
September 15
12:00 pm12:45 pm

Eighty-one percent of Gen Z prefers to shop in stores. Consumers want a great experience in stores, along with convenience, ease and good customer service. How can brands and retailers balance these basics with the new digital demands of consumers? Hear from industry experts building the new global flagship stores, and implementing technology to give consumers the best of both ecommerce and… Read more