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Tracie Maffei

Tracie
Maffei

Vice President, Strategic Accounts and Performance Marketing
Hulu
Vice President, Strategic Accounts and Performance Marketing

Tracie Maffei is the Vice President of Strategic Accounts and Performance Marketing at Hulu where she is responsible for driving creative solutions for Hulu’s advertising sales clients as well as leading the national performance marketing team, dedicated to driving direct-to-consumer brand revenue for Hulu. Maffei oversees teams across the country dedicated to elevating advertiser partnerships on Hulu through alternative brand opportunities.

Prior to joining Hulu, Maffei served as the Head of Industry and Strategic Partnerships at Alphabet Inc.’s Google where she spent 12 years developing integrated digital portfolios for Fortune 500 and Fortune 1000 brands managing businesses across direct-to-consumer, e-commerce, multi-channel and manufacturer brands. Prior to Google, Tracie was the VP, Director of Sales for Susquehanna Media Group, where she led their national sales efforts.

Maffei holds a Bachelor of Science degree in Broadcast Journalism from California Polytechnic University, San Luis Obispo.

Speaking in:

Wednesday Jul 15
1:30 - 2:00 PM

Subscription-based video on demand service Hulu is building relationships with its community in creative ways, infusing fun and a sense of discovery into the customer experience. The Hulu Friends with Benefits program has featured Easter eggs... Read more